Folsom VYBE

I am so proud to be a part of the team bringing you Folsom VYBE. The concert is on October 17th at the incredible Harris Center and features over 10 artists. We celebrate local music and we are releasing an album that nigh featuring all the artists. All the...
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Your PPC Account

How to Ensure You Analyze the Correct Data, Time Periods, Timeframes, and Trends for Diagnosing and Optimizing Your PPC Account July 2, 2019BradGeneral, Performance AnalyzerNo Comments In our ongoing series about how to analyze data change for the Performance Analyzer (available as a Data Studio template or an Automated Tool for Adalysis subscribers), today we’re going...
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5 Practical Ways to Effectively Target Seniors in Digital Marketing

Older audiences are frequently removed from digital marketing focus with their potential business value excluded based on out of date assumptions and ineffective historical campaigns. With a quarter of the 75+ audience using tablets, plus half of the 65-74-year-old adults having social media profiles, it’s time to rethink the senior population and start...
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Everything You Need To Know About Hispanic Radio

If you had to know one thing about Hispanic radio, it is this: There is no such thing. There are, in fact, at least 20 forms of Latino radio in America, reflecting the 20 countries of origin of this country’s Hispanic population, each different. That explains the vitality of...
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Why Live Events Should Be At The Center Of Your Marketing Strategy

In the 1960s and ‘70s, marketers at B2B companies invested heavily in traditional advertising to generate awareness and ultimately gain customers. In the early ‘90s and the late ‘00s, businesses began building strong online footprints through email, websites, and social media. But successful marketing strategies of the future will...
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CONCERT PROMOTION TIPS

If you want to attract a crowd to your concert, you must promote it. Whether you’re working as an event organizer or you work for a venue, church, PR firm, band, speaker, or performer, there are things you can do to promote your concert. The following concert promotion tips...
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Marketing 101: The 7 Customer-Building Basics You Need to Know

Why Marketing 101? The business marketing world is not without its charlatans promising the moon if you’d only put your trust in their secret techniques/program/software for success in marketing and sales. Small business owners have better things to do—like producing and delivering valuable products and services for their customers—than sort out...
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Online Advertising: Everything You Need to Know in 2019

44 percent. That was the click-through-rate of the first ever banner ad, purchased by AT&T on HotWired.com in 1994 Nowadays, this ad would be considered the scum of clickbait. No sane person would ever click on it. Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have...
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Give Me 9 Reasons!

Give me 9 reasons to advertise online 1. Online advertising is fast, flexible, and trackable. With online advertising, you can take advantage of the wonderful perks that come with digital media, like instant access, freely updating and editing your ads, and results tracking . Planning an event to promote...
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