Everything You Need To Know About Hispanic Radio

If you had to know one thing about Hispanic radio, it is this: There is no such thing.

There are, in fact, at least 20 forms of Latino radio in America, reflecting the 20 countries of origin of this country’s Hispanic population, each different. That explains the vitality of Hispanic radio and its rich diversity.

It also explains the vitality and diversity of Hispanic culture in America.

Here’s something else you should know. Hispanics love radio.

According to Nielsen, 98% of Hispanics age 12 or older tune in each week. That compares to 93% of Americans overall. They also listen longer.

There’s a reason. Radio, more than newspapers, even TV, connects listeners to their heritage and community.


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