Creativity in Advertising: When It Works and When It Doesn’t

Ask a professional in the business what the key to success is in advertising, and you’ll most likely get an answer that echoes the mantra of Stephan Vogel, Ogilvy & Mather Germany’s chief creative officer: “Nothing is more efficient than creative advertising. Creative advertising is more memorable, longer lasting,...
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Radio Works…PERIOD

Despite all the changes in the last decade in how Americans access music, AM/FM radio is still the most cost-effective advertising medium today. It’s an inexpensive way to reach your existing and potential customers. There are three big variables you want to control when scheduling radio ads: reach, frequency,...
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Are Google Ad Words Effective?

The Effectiveness of Google Ads “Why use Google AdWords” and “Does Google AdWords Work?” are pretty common keyword phrase searched on Google, which suggests that there are a lot of marketers and business owners out there who have heard about Google Ads (formerly known as AdWords), but aren’t sure...
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4 WAYS TO RUIN YOUR MUSIC VENUE’S REPUTATION

Live music is a relationship-based business. To be successful, you’ve got to create  and maintain good relationships with booking agents, artists and managers, and even fans. In other words, reputation is everything. Whether you like it or not, reputation is a fragile currency: Here today, gone tomorrow.It’s crucial to stay one step...
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Social Media Advertising 101: How to Get the Most out of Your Budget

Types of social media ads (and what they’re best for) The major social networks offer advertising options—but not all will be a great fit for every marketer. When thinking about which social networks to use for advertising, look at which ones are performing well organically. Networks where your content...
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7 SECRETS to Events That Outperform Expectations

Since events are such a large part of your marketing mix, you want to make sure that you are thinking about all the details. Here are 7 secrets to make sure that your events are consistently outperforming expectations. 1.  Set realistic and targeted goals up front. ROI is not...
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Event Marketing

What is Event Marketing? Event marketing describes the process of developing a themed exhibit, display, or presentation to promote a product, service, cause, or organization leveraging in-person engagement. Events can occur online or offline, and can be participated in, hosted, or sponsored. The promotion of these activities can occur...
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4 Reasons Why You Need to Add Event Marketing To Your Marketing Mix

Did you know that nearly 70% of B2B marketers listed “in-person events” as their top B2B marketing tactic? According to The Content Marketing Institute’s 2015 Benchmarks, Budgets, and Trends, event marketing was more popular than blogging, case studies, white papers and social media. Something is more popular than blogging and social...
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