How to Use Social Media for Email List Building

Are your social media followers on your email list? If not, you’re missing out on the opportunity to turn them into email subscribers and customers. Investing your resources in crafting email messages that convert is a good move. Combine that with a massive email list, and you’ve got a...
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Why marketers need to get more creative with influencer marketing

The marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network’s members to demystify the marketing trade and offer expert insight and opinion on what is happening...
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How Radio Works

“Radio waves” transmit music, conversations, pictures and data invisibly through the air, often over millions of miles — it happens every day in thousands of different ways! Even though radio waves are invisible and completely undetectable to humans, they have totally changed society. Whether we are talking about a cell...
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4 Ways Location Intelligence Will Take Marketing to a New Level in 2

Improving the use of location intelligence, or the process of gleaning insights from geospatial data relationships, has long been the holy grail for marketers looking to satisfy today’s busy, demanding customers. A business-friendly hotel, for instance, wants the ability to instantly show their customers traveling on business where the...
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Average Position – does it matter?

The signs have been popping up, but now it’s official. Google will retire average position reporting from Google Ads later this year. What were the signs? We can point to two key ones. The first and most significant: In November, Google introduced four new ad position metrics to indicate...
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5 Types of Video to Add to Your Social Media Marketing

Do you want to refresh your social media marketing? Video is a great way to engage your audience, but it can be difficult to determine what options will work for your brand. Let’s break down five valuable options for your consideration. 1. Live videos If you have a significant...
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Customer Service – So Important!

1. Customer retention is far less expensive than customer acquisition. On average, it costs approximately five times more to attract a new customer to your business than it costs to retain an existing customer. That logic on its own should highlight the importance of providing excellent customer service. Why...
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Just the Facts

1. Online advertising is fast, flexible, and trackable. With online advertising, you can take advantage of the wonderful perks that come with digital media, like instant access, freely updating and editing your ads, and results tracking . Planning an event to promote your new service? Rather than placing an...
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